Jay-Z Decoded

The King of Hip Hop goes viral the old fashion way

– offline on the streets from rooftops to  diners, billboards, pools and a mash of obscure and prominent locations in the U.S of Ayeeee.

Thanks to the publisher Spiegel & Grau, the book is a narrative of the famous lyrics and overall life of the multi-platinum rapper – which is meant to share his story with his fans.






“Decoded is titled as it is based on the fully-illustrated book that decodes the lyrical content of  36 songs by Jay Z, offering an intimate account of the famed rappers greatest hits.










Here’s an excerpt from “Decoded:

“When I first started working on this book, I told my editor that I wanted it to do three important things. The first was to make the case that hip-hop lyrics-not just my lyrics, but those of every great MC-are poetry if you look at them closely enough. The second was I wanted the book to tell a little bit of the story of my generation, to show the context for the choices we made at a violent and chaotic crossroads in recent history.  And the third piece was that I wanted the book to show how hip-hop created a way to take a very specific and powerful experience and turn it into a story that everyone in the world could feel and relate to.”











Here’s some good news for Jay Z fans with an iPad/iPhone – in addition to the book, Random House will publish “Decoded” as an eBook, as well as an interactive iPhone/iPad application that will include exclusive video and customizable content!

Would make for a great Xmas gift for Hip Hop fans out there. Afterall, statistics reveal that 1 out of 5 people are Jay-Z fans. Now that’s a slice off the numerical pie to reckon with!


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